There are only two types of advert.
By Mitch Sullivan,
In general, they are either one of these;
1. Creative ads
2. Direct-Response ads
A creative ad uses things like metaphors, humour or sensationalism to get your attention. Their main purpose is to be remembered. The action is delayed until you're ready to buy.
Direct-response ads are immediate. The reader has to feel compelled to take action.
Job postings are direct-response ads.
Or they should be. A job ad isn't a copy and paste of the internal job description, sprinkled with a few adjectives.
One of the big myths about writing good job ads is that you have to be naturally creative. You don't, you just need to be able to give the potential candidate the information they want most, in the right order. It's more about good structure than good writing.
So, to be able to sell jobs more effectively in writing, you really need to be more an organised thinker than a creative writer.
But if you follow a tried and tested structure, you'll naturally become more creative over time.