Meet Mitch
Hi, I'm Mitch...
I spent most of the 2nd half of 2024 and the first few months of 2025 building this AI agent.
I did it using everything I know about advertising in general and recruitment advertising in particular.
It is the sum total of:
▪️ Working in recruitment for more than 33 years.
▪️ Delivering niche copywriting training to recruiters for 9 years.
▪️ Over 70 live 1-day training courses.
▪️ Nearly 50 live Zoom workshops.
▪️ More than 450 individual coaching sessions.
One of the reasons I created it is because the tiny megalomaniac voice in my head wants to raise the overall standard of how candidates are attracted to jobs.
As of April 2026, the functionality also includes the creation of a 3 message outreach sequence.
If you’ve got any questions, please get in touch.
What our customers say
We have been working with some of the best brands in the world
Putting out better job ads has been a game changer - a 750% increase in hires made through direct applications.
Dave Gittings
Understanding the difference between a job description and a job advert is key to getting beyond the corporate jargon that people just scroll by these days
Katie Thomas
I’m now consistently getting better responses from my ad copy and there is no looking back. I've come to realise that it is possible to unearth great talent with good quality copy.
Adeel Nadeem
My use of words such as ‘dynamic’, ‘innovative’ and ‘unparalleled’ has reduced 90%. On behalf of my target candidate audience, I would like to thank you.
Adeel Nadeem
I’ve seen a huge improvement in applications from relevant candidates
Sara Parry
I’d highly recommend this to anyone who has anything remotely to do with hiring people
Michael Gilbert Renishaw
How does tripling your advert engagement sound? That’s what it did for me.
Sarah Helen Potter