The simplest way to open a job ad
By Mitch Sullivan,
If you’re really stuck, then just go basic and make the opening line something like: “Here’s why I think you might love this job”.
Then tell them why you think they might love that job.
Just be completely explicit.
Do this and you’ll get more people who will keep reading.
That means more of the right people are more likely to read the whole ad.
The more that this happens, the more responses will come from relevant candidates.
If you give people a reason to read your job ad, more people will actually read it.
It will also help you get fewer unsuitable candidates.