Do your recruitment adverts stand out or blend in?
By Mitch Sullivan,
Here are some of the common descriptions used in 614,670 jobs advertised on Indeed.
Team player, team-player or teamplayer 148,580 (over 24% of all ads)
Passionate 145,967 (nearly 24% of all ads, argh!)
Motivated 120,492
Proactive 63,006
Self-starter or self starter 28,675
When every role is described the same way, how is the reader supposed to recognise themselves?
Posting ‘ads’ like this means applicant CVs will all say: “Hire me because I’m a passionate, motivated, proactive self-starter who’s a team player who also works well on my own.”
They apply like that because they think that’s what you’re looking for. But if you read something like that in a CV, do you believe it?
Well, when they read those clichés in an ad, they don’t believe them either.
If you want someone who is all or any of those things, find a more interesting way to say it. Then your ad will get noticed.
Copywriting for Recruiters is a niche training course that will show you how to sell your jobs more effectively in writing.