"Competitive Salary" and other ways to tell people they don't matter.
By Mitch Sullivan,
No business sector treats its target customers with as much public disrespect as the recruitment sector.
Not the private behaviour - the public marketing.
Nobody's paid to be nice
The engine is a structural oddity because in every other sector, the marketing is aimed at whoever holds the money. As the saying goes; courtship follows the cash.
It's why even the genuinely predatory industries like payday loans and gambling, flatter their targets. Because the target is the buyer and you don't insult the buyer.
Recruitment is that rare case where the marketing addresses the party that doesn't pay. It’s the employer who pays but the most of the marketing talks to the candidate.